My tech is so good, it will sell itself – Marketing technologies the real story
Marketing I recently had the pleasure of conducting a class on Marketing Tech Transfer at the KCA Best Practice Course on 9-10 March in St Kilda. The slides for this presentation can be downloaded here. I began the class with asking “What is Marketing?” Once the class got over...
Marketing without the millions—Why gaining insights from your customers is golden
Business Growth As a start-up or small business you don’t always have the luxury of a large budget, a market research company or a team of marketing professionals to get your company in front of new customers. But there are some smart things you can do with the customers you...
APEC International Presentation – Marketing and Strategy for Technology Transfer Practitioners
Marketing gemaker’s Commercial Director and Chair of the Alliance for Technology Transfer Professionals (ATTP), Athena Prib RTTP, presented ‘Marketing and Strategy for a Technology Transfer Practitioner’ at the Asia-Pacific Economic Cooperation (APEC) Bio-Medical...