What we do
industry networking and engagement
- We develop effective industry engagement strategies to increase research organisations’ networks and the impact of their research.
- We help researchers to identify key stakeholders and potential partners, determine business and customer problems and how their research can address them, and create a compelling pitch to industry.
- Our award-winning training enhances researchers’ confidence and skills in industry engagement.
market research and idea validation
- As an essential step in early commercialisation, our technical and commercial experts assess the market readiness and value of new knowledge and technologies.
- We identify key competitors and any market compatibility issues and quantify potential customers.
- If there are multiple potential markets, we determine which are more valuable or easier to reach.
commercialisation strategy and implementation
- The best strategy might be to sell or license intellectual property, to create a spin-off business, or to collaborate in commercialisation with an external industry partner.
- We enhance any preliminary evaluation with further market research.
- We develop a comprehensive commercialisation plan defining the optimal path to market, to support discussions with potential industry partners.
- We help researchers identify and acquire funding for industry engagement.
- We have an outstanding record in winning grants to help innovators commercialise new products and services.
marketing strategy and implementation
- Our customised marketing and PR solutions are based on sound intelligence, scaled to your needs and budget, and targeted for maximum impact.
- We perfect your pitch and other compelling communications to convey the value of your research to government, community stakeholders and potential industry partners
- To build your profile, we create engaging marketing materials for print and digital media, design and deliver effective events, and write winning award applications.
- Good intellectual property (IP) management supports researchers’ need to publish their work, fosters productive industry engagement, and reduces the risks of commercialisation.
- There are many ways to safeguard IP, so we help researchers determine their best IP strategy.
- We provide expert advice on IP protection, licensing or sale.
Our team has decades of industry engagement and technology transfer experience across diverse sectors
Speaking the languages of both academia and business, we are able translators. We know every step of the commercialisation pathway because we’ve made the journey many times, so we can train and support researchers at every stage.
Trusted by Australia’s Best
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ABN 29 154 022 125
+61 418 642 556