Cruiser Interactive

Organisational Profile

Cruiser Interactive is a spin-off company of Smart Services CRC and specialises in collaboration solutions for large touchscreens (tables and walls) in meeting rooms, operations centres, and complex sales environments.

Service Provided

Cruiser engaged gemaker to prepare a market research report, commercialisation plan including marketing communication plan and production of marketing collateral (brochures, case study videos, social media and website content).

The results of gemaker’s market research were used to position Cruiser in the market. gemaker brought Cruiser a new multi-national client. Submissions by gemaker won Cruiser three Merits in the iAwards – at state, national and international levels.

The Cruiser software platform has subsequently been adopted by Victoria Police, Queensland Fire and Emergency Services, NEC, Queensland Government Air, Flight Centre, Jemena, Allam Homes, Alzheimer’s Australia, Swinburne University and many more.

Throughout the early stages of our business, we used gemaker to help us establish how we position, brand, market and sell our solutions. Working with gemaker has provided valuable guidance regarding business plans, marketing and PR, investment and product direction that has helped us quickly gain traction in the market. With only a high level brief, gemaker has always managed to pull all of the required elements together to provide us with the needed planning and guidance with minimal fuss. We’ve appreciated gemaker’s expertise, insights and connections each step of the way to help us establish our business. 

Anthony Collins

CEO, Cruiser Interactive