Organisational Profile
Alkane Resources is an ASX and OTCQX (US) listed multi-commodity mining and exploration company with a focus on projects in the Central West of New South Wales, in eastern Australia. Alkane’s wholly owned subsidiary, Tomingley Gold Operations, is a medium-sized gold operation near Dubbo. Alkane are also developing the Dubbo Project, based on a large in-ground resource of rare earths and rare metals with operations scheduled for 2019. This will position Alkane as a strategic and significant world producer of zirconium products, hafnium and heavy rare earths.
Service Provided
gemaker began work with Alkane in 2012 and provides corporate communications, and community, government, investor and media relations to support Alkane’s transformation from small exploration company to globally recognised multi-commodity miner with focussed support of Alkane’s Dubbo Project. gemaker provides strategic marketing/communications advice and implementation including; preparation of all marketing materials (including infographics and presentations), website management, digital marketing, government briefs, advertising, event management (Ministerial Opening of the Tomingley Gold Mine), facility tours and community consultation evenings, investor presentations and attendance at exhibitions.
Outcomes
- Extensive, new, strategic marketing and communications, including events, web content, media liaison and PR, advertising, printed collateral and displays.
- Planning and coordination of the formal Ministerial opening of the Tomingley Gold Operations.
- Successful stakeholder relations management throughout the review of Alkane’s Environmental Impact Statement for the Dubbo Project (DP) by the NSW Planning Assessment Commission.
- For the $1billion DP, proactive stakeholder communications and community consultation regarding social, environmental and economic issues, and including: Ministerial briefings and tours, public meetings, online and print media content, newsletters, infographics and FAQs.
- Development and implementation of a social media strategy attracting and engaging 1,700 online followers.
- Award submissions winning Alkane two NSW Mining 2015 Health, Safety, Environment & Community Awards for ‘Environment and Community Leadership’ and ‘Environment Excellence’, as well as a 2016 Women in Industry Award for ‘Mentor of the Year’.
- Natalie Chapman was a finalist in the 2015 Women in Industry Awards for her strategic communications for Alkane.
There are a lot of players who can offer investor and media relations services, however the diversity of skills that the gemaker team offers has allowed them to deliver work for Alkane not only to an exceptionally high standard but also with broad influence.
We engaged Natalie and her team to implement strategies to improve the way we communicate with our external stakeholders. Not only have we seen a significant improvement in the way we are communicating with them, we also believe the quality of this communication has improved dramatically, resulting in much stronger stakeholder engagement.
Natalie and her team have a strong diversity of skills and therefore a broad sphere of influence. By leveraging off this, gemaker have used their networks to open communication between Alkane and a broad range of stakeholders that might otherwise have been unavailable to us.
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