Latest Insights
International Women’s Day 2021: The Women in STEM
In celebration of IWD 2021, we take a look at three of our amazing clients and how each of these women began their journey into STEM. Katrina Sealey Head of Research Data and Software AAO Macquarie University1. What inspired you to get into astronomy? From a young age...
Icing on the cake for investors
In the perennially competitive world of start-up finance innovative Australian companies should be embracing every opportunity to enhance their appeal to potential investors and show they are serious about building their businesses. One surprisingly under-utilised and...
A time of great change: Celebrating gemaker’s 9th birthday
This month, gemaker completes its ninth journey around the sun. And what a year it’s been. Catastrophic bushfires and the COVID-19 pandemic have fundamentally changed how we live and work. Almost all Australian organisations and businesses have suddenly had to figure...
SCOPR survey only tells part of the research commercialisation story
This week, Knowledge Commercialisation Australasia released its first Survey of Commercial Outcomes from Public Research (SCOPR). Based on data collected and analysed by gemaker from 34 Australian and 15 New Zealand universities and research organisations, SCOPR...
Media focus on innovators’ role in Australia’s recovery
Who do we need in a crisis? Resilient, creative people who embrace challenges as opportunities, see lateral possibilities others miss, and blaze a trail towards a brighter future with persistent hard work – people like our innovative clients in research and industry....
Welcoming Tracey Spicer AM to gemaker
We're delighted to welcome the lovely Tracey Spicer AM to our gemaker team as Head of Media & Communications. She'll be helping share the extraordinary stories of our Australian innovators who are changing the world. Tracey is a multiple Walkley Award winning...
Commercialisation and Startups
SCOPR survey only tells part of the research commercialisation story
This week, Knowledge Commercialisation Australasia released its first Survey of Commercial Outcomes from Public Research (SCOPR). Based on data collected and analysed by gemaker from 34 Australian and 15 New Zealand universities and research organisations, SCOPR...
Is your business ready for Covid-19?
Australia is bracing for probable Covid-19 outbreaks which can heavily impact businesses if workers or their families become sick or if schools send children home for any length of time. Events will get cancelled and people will stop going out. At this point, you want...
What does the future hold?
As we rang in the New Year for 2020, I had a similar feeling of deep apprehension and anxiety to when I turned on the news coverage of planes flying into the World Trade Centre in 2001. After the initial shock and horror, I imagined the implications, thinking ‘Is this...
You can’t commercialise your tech unless you communicate it
As a marketing communicator working in tech transfer, I frequently encounter STEM researchers and innovators who initially express scepticism about the value of my services. I strive to win them over, because (a) it’s a living and (b) they need my help, even if they don’t know it yet.
Marketing makes or breaks commercialisation; don’t make these mistakes
Unfortunately, many STEM innovators underestimate the importance of marketing. I’m frequently contacted by research organisations or innovative businesses seeking to commercialise new knowledge or technology, who are suffering the consequences of an inadequate or...
Research-Industry Engagement
How to get the most out of attending an expo
Make your next expo visit a successful one with our expert tips. Spoiler alert: Most of the work happens before you arrive. Before you go Before booking an expo, do your homework and check it’s right for you. If you have an ideal customer you want to target, find the...
Highlights from Science Meets Business
Every year, Science Meets Business brings together leaders in STEM and private industry to increase understanding and cooperation between these two complex sectors. In 2018, Science Meets Business focused on the theme ‘High Tech and Big Data’. The opening video...
Networking not working? Here’s the smarter alternative
Who likes networking? I ask this routinely when training researchers in industry engagement. The response is always a collective groan. Maybe networking is fun for exceptionally extroverted people, but for most of us, it seems fitting that the word includes ‘work’,...
How small business can have a big impact on STEM education
To sustain Australia’s STEM industries, businesses need to step up and help schools and teachers to educate and motivate the next generation of innovators. You don’t need to be a large corporation to have a positive impact on STEM education, as demonstrated by...
Researchers need soft skills training to succeed
To address a lack of essential, transferable, ‘soft skills’ training, Deakin University (DU) and Macquarie University (MU) are developing a series of seminars for Early-to-Mid-Career Researchers (EMCRs) working in science, technology, engineering and mathematics...
Innovation Insights
International Women’s Day 2021: The Women in STEM
In celebration of IWD 2021, we take a look at three of our amazing clients and how each of these women began their journey into STEM. Katrina Sealey Head of Research Data and Software AAO Macquarie University1. What inspired you to get into astronomy? From a young age...
Icing on the cake for investors
In the perennially competitive world of start-up finance innovative Australian companies should be embracing every opportunity to enhance their appeal to potential investors and show they are serious about building their businesses. One surprisingly under-utilised and...
Media focus on innovators’ role in Australia’s recovery
Who do we need in a crisis? Resilient, creative people who embrace challenges as opportunities, see lateral possibilities others miss, and blaze a trail towards a brighter future with persistent hard work – people like our innovative clients in research and industry....
A better world through education, unity and action
As a country, we are in the unfortunate position of witnessing first-hand what climate change is doing to our home, plants and animals. If we continue with ‘business as usual’ we are condemning our children and children around the world to a future with more severe...
A challenge-based innovation program could fund your R&D
A growing number of increasingly diverse, challenge-based innovation programs are creating win-win opportunities for business, research and government to work together to solve real-world problems.
Funding Insights
Icing on the cake for investors
In the perennially competitive world of start-up finance innovative Australian companies should be embracing every opportunity to enhance their appeal to potential investors and show they are serious about building their businesses. One surprisingly under-utilised and...
The science and art of winning a grant
I write grant applications that often win gemaker’s clients (research organisations and innovative companies) significant funding to develop and commercialise their innovative ideas and technologies. Recent successes include: $630K ARC grant for ANU’s InSpace$597K...
A challenge-based innovation program could fund your R&D
A growing number of increasingly diverse, challenge-based innovation programs are creating win-win opportunities for business, research and government to work together to solve real-world problems.
The most overlooked source of funding
The Research and Development (R&D) Tax Incentive is an eligibility entitlement program administered jointly by the Department of Industry, Innovation & Science and the Australian Taxation Office (ATO). The department manages the registration of the company’s...
The R&D Tax Incentive – Supporting Medical, Health and Life Sciences Research
Are you in the medical, health or life sciences sector? Is your company developing cutting-edge technology? If you answered yes, then you’re in good company! Registered expenditure for the R&D Tax Incentive scheme on Medical, Health and Life Sciences...
Women in STEM Insights
International Women’s Day 2021: The Women in STEM
In celebration of IWD 2021, we take a look at three of our amazing clients and how each of these women began their journey into STEM. Katrina Sealey Head of Research Data and Software AAO Macquarie University1. What inspired you to get into astronomy? From a young age...
A time of great change: Celebrating gemaker’s 9th birthday
This month, gemaker completes its ninth journey around the sun. And what a year it’s been. Catastrophic bushfires and the COVID-19 pandemic have fundamentally changed how we live and work. Almost all Australian organisations and businesses have suddenly had to figure...
Welcoming Tracey Spicer AM to gemaker
We're delighted to welcome the lovely Tracey Spicer AM to our gemaker team as Head of Media & Communications. She'll be helping share the extraordinary stories of our Australian innovators who are changing the world. Tracey is a multiple Walkley Award winning...
Discovering the business behind a good idea
My name is Erinn Watts and after recently completing my HSC, I had the opportunity to do work experience at Gemaker. Gemaker is a commercialisation and marketing intelligence consultancy that helps companies to transforms ideas into products for the commercial market....
Challenges and opportunities for graduates: resilience, adaptability and climate action
gemaker Managing Director, Natalie Chapman, gave the occasional address at the University of Wollongong graduation on 24 June 2019. Below are the video and transcript of the speech.Deputy Chancellor Elizabeth Magassy, Presenting Dean of the Business Faculty,...
More Insights
A time of great change: Celebrating gemaker’s 9th birthday
This month, gemaker completes its ninth journey around the sun. And what a year it’s been. Catastrophic bushfires and the COVID-19 pandemic have fundamentally changed how we live and work. Almost all Australian organisations and businesses have suddenly had to figure...
Media focus on innovators’ role in Australia’s recovery
Who do we need in a crisis? Resilient, creative people who embrace challenges as opportunities, see lateral possibilities others miss, and blaze a trail towards a brighter future with persistent hard work – people like our innovative clients in research and industry....
Is your business ready for Covid-19?
Australia is bracing for probable Covid-19 outbreaks which can heavily impact businesses if workers or their families become sick or if schools send children home for any length of time. Events will get cancelled and people will stop going out. At this point, you want...
A better world through education, unity and action
As a country, we are in the unfortunate position of witnessing first-hand what climate change is doing to our home, plants and animals. If we continue with ‘business as usual’ we are condemning our children and children around the world to a future with more severe...
You can’t commercialise your tech unless you communicate it
As a marketing communicator working in tech transfer, I frequently encounter STEM researchers and innovators who initially express scepticism about the value of my services. I strive to win them over, because (a) it’s a living and (b) they need my help, even if they don’t know it yet.