gemaker Insights

Current and relevant commercial topics with resources for researchers, inventors and innovative businesses.

Latest Insights

Discovering the business behind a good idea

Discovering the business behind a good idea

My name is Erinn Watts and after recently completing my HSC, I had the opportunity to do work experience at Gemaker. Gemaker is a commercialisation and marketing intelligence consultancy that helps companies to transforms ideas into products for the commercial market....

You can’t commercialise your tech unless you communicate it

You can’t commercialise your tech unless you communicate it

As a marketing communicator working in tech transfer, I frequently encounter STEM researchers and innovators who initially express scepticism about the value of my services. I strive to win them over, because (a) it’s a living and (b) they need my help, even if they don’t know it yet.

How to get the most out of attending an expo

How to get the most out of attending an expo

Make your next expo visit a successful one with our expert tips. Spoiler alert: Most of the work happens before you arrive. Before you go Before booking an expo, do your homework and check it’s right for you. If you have an ideal customer you want to target, find the...

Commercialisation and Startups

You can’t commercialise your tech unless you communicate it

You can’t commercialise your tech unless you communicate it

As a marketing communicator working in tech transfer, I frequently encounter STEM researchers and innovators who initially express scepticism about the value of my services. I strive to win them over, because (a) it’s a living and (b) they need my help, even if they don’t know it yet.

Commercialisation Recommendations and Cautions for CRCs

Commercialisation Recommendations and Cautions for CRCs

This article is based on Natalie Chapman’s presentation at the annual conference of the Cooperative Research Centres Association in May 2018. I’ve been commercialising innovations arising from research organisations for 17 years. Over this time, I’ve been involved...

Research-Industry Engagement

How to get the most out of attending an expo

How to get the most out of attending an expo

Make your next expo visit a successful one with our expert tips. Spoiler alert: Most of the work happens before you arrive. Before you go Before booking an expo, do your homework and check it’s right for you. If you have an ideal customer you want to target, find the...

Highlights from Science Meets Business

Highlights from Science Meets Business

Every year, Science Meets Business brings together leaders in STEM and private industry to increase understanding and cooperation between these two complex sectors. In 2018, Science Meets Business focused on the theme ‘High Tech and Big Data’. The opening video...

Networking not working? Here’s the smarter alternative

Networking not working? Here’s the smarter alternative

Who likes networking? I ask this routinely when training researchers in industry engagement. The response is always a collective groan. Maybe networking is fun for exceptionally extroverted people, but for most of us, it seems fitting that the word includes ‘work’,...

How small business can have a big impact on STEM education

How small business can have a big impact on STEM education

To sustain Australia’s STEM industries, businesses need to step up and help schools and teachers to educate and motivate the next generation of innovators. You don’t need to be a large corporation to have a positive impact on STEM education, as demonstrated by...

Researchers need soft skills training to succeed

Researchers need soft skills training to succeed

To address a lack of essential, transferable, ‘soft skills’ training, Deakin University (DU) and Macquarie University (MU) are developing a series of seminars for Early-to-Mid-Career Researchers (EMCRs) working in science, technology, engineering and mathematics...

Innovation Insights

Anyone can Innovate!

Anyone can Innovate!

So what is Innovation and what do you need to do it? Do you need to be a Steve Jobs or Mark Zuckerberg? The answer is no!

Funding Insights

The most overlooked source of funding

The most overlooked source of funding

The Research and Development (R&D) Tax Incentive is an eligibility entitlement program administered jointly by the Department of Industry, Innovation & Science and the Australian Taxation Office (ATO). The department manages the registration of the company’s...

Women in STEM Insights

Discovering the business behind a good idea

Discovering the business behind a good idea

My name is Erinn Watts and after recently completing my HSC, I had the opportunity to do work experience at Gemaker. Gemaker is a commercialisation and marketing intelligence consultancy that helps companies to transforms ideas into products for the commercial market....

Natalie Chapman speaks at the University of Sydney Graduation Ceremony

Natalie Chapman speaks at the University of Sydney Graduation Ceremony

Transcript: First of all congratulations!! You’ve put in a tremendous amount of hard work to be here today. You and your family must be so proud. What an awesome achievement. As a Science graduate of the University 24 years ago. I’m extremely honoured to be delivering...

International Women’s Day: a balanced report

International Women’s Day: a balanced report

The theme for IWD2019 (8 March) is #BalanceforBetter: The better the balance, the better the world. The bad news We still have far to go before the Australian workforce is gender-balanced. Firstly, there are financial imbalances: Full-time average weekly...

More Insights

You can’t commercialise your tech unless you communicate it

You can’t commercialise your tech unless you communicate it

As a marketing communicator working in tech transfer, I frequently encounter STEM researchers and innovators who initially express scepticism about the value of my services. I strive to win them over, because (a) it’s a living and (b) they need my help, even if they don’t know it yet.

How to get the most out of attending an expo

How to get the most out of attending an expo

Make your next expo visit a successful one with our expert tips. Spoiler alert: Most of the work happens before you arrive. Before you go Before booking an expo, do your homework and check it’s right for you. If you have an ideal customer you want to target, find the...

Turning 7!

Turning 7!

To be frank, when I started gemaker, I hoped that it might last three years before I had to give up playing start-up CEO in my garage and find a ‘real’ job. My wildest dream was to make a positive difference to Australian innovation and research...

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