Marketing makes or breaks commercialisation; don’t make these mistakes
Commercialisation Unfortunately, many STEM innovators underestimate the importance of marketing. I’m frequently contacted by research organisations or innovative businesses seeking to commercialise new knowledge or technology, who are suffering the consequences of an inadequate or...
Guide to Market Research, Part 3 – Tools to light your way out of the chaos…
Market Research Over the past couple of months we’ve been exploring the ins and outs of market research – why it’s essential (part 1), how to gather the information that’s required (part 2)… and now we’re going to look at the final piece of the puzzle, which is what to do with the...
Guide to Market Research, Part 2 – Gathering the pieces and putting them together
Market Research Once you’ve committed to a market research campaign and identified what information you need (see part 1), the bulk of the work begins. Conducting market research is not generally quick or straightforward. It requires persistence, rigor, organisation, flexibility and...