Trademarking – to do or not to do, that is the question
Business Growth What is a trade mark? A trade mark is a ‘sign’ used to distinguish a good/service from similar goods/services of other traders. It could be a business name, a product brand name, a logo, a slogan or a combination of these things. It could even be a colour, shape,...
Food for thought on intellectual property: 7 courses from IPBC Australasia 2016
Intellectual Property (IP) Right now, intellectual property (IP) management presents a banquet of opportunities, judging by presentations at the IP Business Congress Australasia, held this month in Melbourne. 1. Appetiser In her keynote address, Patricia Kelly, Director General of IP...
Intellectual property protection: it’s not patently obvious
Intellectual Property (IP) So you think you’ve invented something – a new product or process? The first thing to do is hire a patent attorney to protect it, right? Maybe not… There are many ways to safeguard your intellectual property (IP) and a patent may not be a realistic option or the...
A question of extracting value for patents
Intellectual Property (IP) Not that long ago, 3 questions were posed to the team at gemaker about a technology that was yet to be granted a patent. These 3 questions are common when commercialising and we have heard them being asked within the industry before. So in the interest of sharing...