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SCOPR survey only tells part of the research commercialisation story

SCOPR survey only tells part of the research commercialisation story

Commercialisation

by gemaker | Sep 25, 2020 | Commercialisation, Market Research

This week, Knowledge Commercialisation Australasia released its first Survey of Commercial Outcomes from Public Research (SCOPR). Based on data collected and analysed by gemaker from 34 Australian and 15 New Zealand universities and research organisations, SCOPR...
What does the future hold?

What does the future hold?

Commercialisation

by Natalie Chapman | Jan 8, 2020 | Commercialisation, Market Research

As we rang in the New Year for 2020, I had a similar feeling of deep apprehension and anxiety to when I turned on the news coverage of planes flying into the World Trade Centre in 2001. After the initial shock and horror, I imagined the implications, thinking ‘Is this...
You can’t commercialise your tech unless you communicate it

You can’t commercialise your tech unless you communicate it

Commercialisation

by gemaker | Aug 29, 2019 | Commercialisation, Marketing

As a marketing communicator working in tech transfer, I frequently encounter STEM researchers and innovators who initially express scepticism about the value of my services. I strive to win them over, because (a) it’s a living and (b) they need my help, even if they...
Marketing makes or breaks commercialisation; don’t make these mistakes

Marketing makes or breaks commercialisation; don’t make these mistakes

Commercialisation

by gemaker | Apr 26, 2019 | Commercialisation, Market Research, Marketing

Unfortunately, many STEM innovators underestimate the importance of marketing. I’m frequently contacted by research organisations or innovative businesses seeking to commercialise new knowledge or technology, who are suffering the consequences of an inadequate or...
Commercialisation Recommendations and Cautions for CRCs

Commercialisation Recommendations and Cautions for CRCs

Commercialisation

by gemaker | May 25, 2018 | Commercialisation

This article is based on Natalie Chapman’s presentation at the annual conference of the Cooperative Research Centres Association in May 2018. I’ve been commercialising innovations arising from research organisations for 17 years. Over this time, I’ve been involved...
#AUSinnovates Launch –  So what’s innovation doing for us anyway?

#AUSinnovates Launch – So what’s innovation doing for us anyway?

Commercialisation

by gemaker | Jan 29, 2018 | Commercialisation

A new social media campaign launching today aims to turn the talk about Australia’s R&D commercialisation on its head by celebrating and highlighting their marketplace success. The #AUSinnovates campaign is the brainchild of gemaker, an award-winning science and...
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gemaker pty ltd
ABN 29 154 022 125

PO Box 742
Sutherland NSW 1499
info@gemaker.com.au

Natalie: +61 418 642 556

We proudly operate with a remote, flexible work model, learn more.

Twitter

gemaker@gemaker·

Satellite mission plans to boost Australia’s space sovereignty https://www.startupdaily.net/2021/01/satellite-mission-plans-to-boost-australian-space-sovereignty/

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Australian Strategic Materials (ASM)@ASM_aus·

ASM has released its Quarterly Activities Report to 31 December 2020.
http://ow.ly/MMxR50De5OQ

#metallisation #zirontech #dubboproject #zirconium #rareearths #hafnium #niobium #titanium

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Vice President Kamala Harris@VP·

Ready to serve.

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gemaker@gemaker·

Hear from gemaker's MD Natalie Chapman and other expert panelists at the #PRME Chapters Talk on 20 Jan.

PRME Chapters AU/NZ and DACH (Germany, Austria, Switzerland) join forces to produce this special co-hosted, cross-regional event.

Register FREE at http://ow.ly/5emV50D6RHm

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gemaker@gemaker·

Working hard from home or hardly working? Five quick and easy productivity tips https://www.smartcompany.com.au/?p=194054

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