Marketing makes or breaks commercialisation; don’t make these mistakes
Commercialisation Unfortunately, many STEM innovators underestimate the importance of marketing. I’m frequently contacted by research organisations or innovative businesses seeking to commercialise new knowledge or technology, who are suffering the consequences of an inadequate or...
Commercialisation Recommendations and Cautions for CRCs
Commercialisation This article is based on Natalie Chapman’s presentation at the annual conference of the Cooperative Research Centres Association in May 2018. I’ve been commercialising innovations arising from research organisations for 17 years. Over this time, I’ve been involved...
#AUSinnovates Launch – So what’s innovation doing for us anyway?
Commercialisation A new social media campaign launching today aims to turn the talk about Australia’s R&D commercialisation on its head by celebrating and highlighting their marketplace success. The #AUSinnovates campaign is the brainchild of gemaker, an award-winning science and...
Commercialising your innovation: fund, market and focus…or fail
Commercialisation I’ve spent a good part of the last 16 years helping researchers and innovators bring their ideas out of the lab and into the market. I’ve witnessed the development of numerous innovations from ideas through to tests, prototypes and scale-ups, to product sales and...