Discovering the business behind a good idea
Women in STEM My name is Erinn Watts and after recently completing my HSC, I had the opportunity to do work experience at Gemaker. Gemaker is a commercialisation and marketing intelligence consultancy that helps companies to transforms ideas into products for the commercial market....
How to inspire 2000 students in one hour for the cost of a high-end iPhone
Market Research At gemaker, part of our mission is to build Australia by inspiring the next generation. We also know that not every business has the time or expertise to deliver a full-blown educational package. But you can still make a big difference. Here’s how. Donate money for...
You can’t commercialise your tech unless you communicate it
Commercialisation As a marketing communicator working in tech transfer, I frequently encounter STEM researchers and innovators who initially express scepticism about the value of my services. I strive to win them over, because (a) it’s a living and (b) they need my help, even if they...