Stage 2: Protecting your idea
So you think you’ve invented something – a brand new product or process – and your market research suggests it has commercial viability. The next thing to do is hire a patent attorney to protect it, right?
Maybe not… There are many ways to safeguard your intellectual property (IP) and a patent may not be a realistic option or the smartest choice. Patent attorneys know their core business well, but may lack the broader commercial experience needed to determine the best IP strategy for your circumstances, market and business plan. Learn why IP protection is not patently obvious.
Our Senior Commercialisation Strategist, Dr Ken Crane, has a long track record of turning IP into financial success. Ken can provide no-strings-attached expert advice, at an affordable hourly rate, on the best path for taking your invention to market. As new markets open, or you improve your invention, gemaker can monitor and maintain your strategy, to ensure you reap the full reward for your innovation. We also offer training in this area.
Contact gemaker to discuss your IP strategy or schedule a session with Ken.
Ken’s advice and information was invaluable and has given us a positive direction with which to take BoostaBag, we found him both open and positive in his assessment and advice and feel comfortable in having Ken help us to take BoostaBag further.
We selected gemaker for this piece of work because of their extensive commercialisation expertise. We needed to engage a team that had a strong knowledge of the subject matter, they offered the added bonus of being able to provide us with advice on the best way to structure the content for the start-up and SME sector. We wouldn’t hesitate in working with the gemaker team again, they have outstanding expertise, the turnaround time was quick and their service is great value for money.
– IP Australia
I would definitely work with Ken again. I liked his style, he is advice is direct and honest.
– Micropace Pty Ltd (Australia)
Related Success Stories
Right now, intellectual property (IP) management presents a banquet of opportunities, judging by presentations at the IP Business Congress Australasia, held this month in Melbourne.
So you think you’ve invented something – a new product or process? The first thing to do is hire a patent attorney to protect it, right? Maybe not… There are many ways to safeguard your intellectual property (IP) and a patent may not be a realistic option or the...
We believe you can sell almost anything, as long as you are providing a solution for the client.
Athena presented Plenary 4: The Patent Sale Process and co-facilitated the Pre-Conference Workshop:
Do you have a logo? A business or product name? Do you have a corporate colour scheme or visual identity that is intrinsically linked to your goods or services? For most small businesses, the answer is yes. Ask them if they’ve registered their trademarks or brand,...
While most companies will hire the services of an IP lawyer for the formal negotiation process, you can increase your advantage by getting a lawyer on board from the beginning of the licensing journey, well before it’s time to sit down and make a deal.