Organisational Profile
Cruiser Interactive is a spin-off company of Smart Services CRC and specialises in collaboration solutions for large touchscreens (tables and walls) in meeting rooms, operations centres, and complex sales environments.
Service Provided
Cruiser engaged gemaker to prepare a market research report, commercialisation plan including marketing communication plan and production of marketing collateral (brochures, case study videos, social media and website content).
The results of gemaker’s market research were used to position Cruiser in the market. gemaker brought Cruiser a new multi-national client. Submissions by gemaker won Cruiser three Merits in the iAwards – at state, national and international levels.
The Cruiser software platform has subsequently been adopted by Victoria Police, Queensland Fire and Emergency Services, NEC, Queensland Government Air, Flight Centre, Jemena, Allam Homes, Alzheimer’s Australia, Swinburne University and many more.
