Stage 3: Preparing your plan

Market research: check. IP strategy: check. Welcome to the ‘valley of death’ – the lethal gap between innovation and income, haunted by failed entrepreneurs.

Due to net negative cash flow, 50% of businesses fail in their first year and 80% in the first five years. Why? Because as Ben Franklin said ‘If you fail to plan, you are planning to fail.’

Your best plan might be to sell or license your IP. Perhaps you should commercialise your IP within an existing entity, create a spin-off, or establish a start-up. Alternatively, your brightest future may lie in a merger or acquisition, or a joint venture.

gemaker can help you plan your route out of the deadly valley and choose the right commercialisation vehicle to transport you safely onto the upward slope of business growth.

Contact gemaker to discuss your commercialisation strategy needs and receive a quote.

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Is Commercialisation the Dark Side of research?

Is Commercialisation the Dark Side of research?

Like a Jedi apprentice, I began my science degree because of my love of and interest in science. I was not interested in doing a business degree or any degree that would purely maximise my salary prospects.