gemaker Insights

Insights is a diary of thoughts on current and relevant commercial topics with resources for researchers, inventors, startups and expanding businesses.

Latest Insights

Notes from Science Meets Business

Notes from Science Meets Business

This year’s Science Meets Business conference was an inspirational mix of policy, practice and promotion aimed at researchers, policy makers and industry partners. Policy There were four presentations from business and political leaders, discussing the...

Six of the best

Six of the best

Celebrating gemaker’s 6th birthday this week with members of the team in Sydney was uplifting.

The Beginners Guide to Digital Marketing – Part 2

The Beginners Guide to Digital Marketing – Part 2

In Part 1 of our Digital Marketing Guide, we covered the components of a strong digital marketing foundation: a website, social media, great content and search engine optimisation (SEO). In Part 2, we discuss how you can support your marketing efforts with paid advertising to amplify engagement with your customers and drive more traffic to your website. 

The Beginners Guide to Digital Marketing – Part 1

The Beginners Guide to Digital Marketing – Part 1

We live in an increasingly digital world. If you want to get your ideas, products and services out into the marketplace it’s important that you’re able to engage with your audience online. Our guide explains some key components of digital marketing, and how they can...

gemaker sponsors female student to attend YMCA Space Camp!

gemaker sponsors female student to attend YMCA Space Camp!

gemaker has created the ‘gemaker Future Woman in STEM Scholarship' to support a female student from a disadvantaged/rural background with the best answer to the question ‘What topic in Space do you like exploring?’. The scholarship enables the winner to attend the...

Commercialisation and Startups

Celebrating 5 years with lessons learnt!

Celebrating 5 years with lessons learnt!

Each phase is a learning experience, with new challenges and financial risk. We are on a steep growth trajectory, which causes some pain, but also brings plenty of opportunity and excitement.

Is Commercialisation the Dark Side of research?

Is Commercialisation the Dark Side of research?

Like a Jedi apprentice, I began my science degree because of my love of and interest in science. I was not interested in doing a business degree or any degree that would purely maximise my salary prospects.

Research-Industry Engagement

Notes from Science Meets Business

Notes from Science Meets Business

This year’s Science Meets Business conference was an inspirational mix of policy, practice and promotion aimed at researchers, policy makers and industry partners. Policy There were four presentations from business and political leaders, discussing the...

Innovation Insights

Anyone can Innovate!

Anyone can Innovate!

So what is Innovation and what do you need to do it? Do you need to be a Steve Jobs or Mark Zuckerberg? The answer is no!

What’s your favourite Aussie Invention?

What’s your favourite Aussie Invention?

  Resources: A couple of kids books on Aussie Inventions: "Australia's Greatest Inventions and Innovations" by Cheng & Knight "The Great Big Book of Aussie Inventions" by Taylor "101 Great Australian Inventions" by Holper &...

Funding Insights

Welcome to the gemaker website and our first Insight.

Welcome to the gemaker website and our first Insight.

Insights are designed to provide useful anecdotes, practical information and resources to innovative businesses seeking to grow their business by taking their new ideas to market and current ideas to new markets.

Women in STEM Insights

gemaker sponsors female student to attend YMCA Space Camp!

gemaker sponsors female student to attend YMCA Space Camp!

gemaker has created the ‘gemaker Future Woman in STEM Scholarship' to support a female student from a disadvantaged/rural background with the best answer to the question ‘What topic in Space do you like exploring?’. The scholarship enables the winner to attend the...

gemaker wins at the Telstra Business Awards!

gemaker wins at the Telstra Business Awards!

On Tuesday night at the Telstra Business Awards gala dinner gemaker – a unique Australian business that focuses on taking new technologies to market – was named winner of the Micro-Business category for NSW.

gemaker announced as Telstra Business Award Finalist

gemaker announced as Telstra Business Award Finalist

gemaker is proud to announce that we are finalists in the 2017 Telstra Business Awards in the Micro-Business category. A Telstra Business Award represents business excellence in Australia, and this nomination is a great acknowledgment of all the staff whose tireless...

My STEM work experience at gemaker

My STEM work experience at gemaker

The team was extremely friendly and approachable, I highly recommend it to any students considering a career in a STEM industry.

More Insights

Notes from Science Meets Business

Notes from Science Meets Business

This year’s Science Meets Business conference was an inspirational mix of policy, practice and promotion aimed at researchers, policy makers and industry partners. Policy There were four presentations from business and political leaders, discussing the...

Six of the best

Six of the best

Celebrating gemaker’s 6th birthday this week with members of the team in Sydney was uplifting.

The Beginners Guide to Digital Marketing – Part 2

The Beginners Guide to Digital Marketing – Part 2

In Part 1 of our Digital Marketing Guide, we covered the components of a strong digital marketing foundation: a website, social media, great content and search engine optimisation (SEO). In Part 2, we discuss how you can support your marketing efforts with paid advertising to amplify engagement with your customers and drive more traffic to your website. 

The Beginners Guide to Digital Marketing – Part 1

The Beginners Guide to Digital Marketing – Part 1

We live in an increasingly digital world. If you want to get your ideas, products and services out into the marketplace it’s important that you’re able to engage with your audience online. Our guide explains some key components of digital marketing, and how they can...

gemaker wins at the Telstra Business Awards!

gemaker wins at the Telstra Business Awards!

On Tuesday night at the Telstra Business Awards gala dinner gemaker – a unique Australian business that focuses on taking new technologies to market – was named winner of the Micro-Business category for NSW.

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