24.05.2016 Log: 24.05.2016: Writer: Natalie

Dark side, Darth Vader

Star Wars fans – including me – celebrated Star Wars Day last week, on May the 4th… be with you, and recently we have enjoyed the latest instalment in the movie series, so I feel this is a good time to explore the topic of research commercialisation using terms that a Jedi Knight would recognise.

The Federal Government is seeking a better return on its sizeable investment in research. The Government believes they will get more bang for their buck through:

  • ...
Commercialisation, Research, Research & Development, tech transfer, technology commercialisation read more..
30.04.2016 Log: 30.04.2016: Writer: jwheway

Good timber does not grow with ease:

The stronger wind, the stronger trees;

The further sky, the greater length;

The more the storm, the more the strength.[1]

How would you feel if your start-up received A$450K in an Accelerating Commercialisation grant under the Australian Government’s...

Accelerating Commercialisation grants, Commercialisation, applying for grants, grant success, grant, entrepreneurs read more..
28.04.2016 Log: 28.04.2016: Writer: jwheway

Earlier this year, I wrote about “Why I left research-and what would have made me and other women stay”. I’ve been blown away by the number of researchers (women and men) who’ve responded by asking how I changed careers successfully.

In the halls of academia, many a water cooler conversation concerns ‘Plan B’,...

Career change, skills, Research, communications read more..
2.04.2016 Log: 2.04.2016: Writer: Natalie


I recently had the pleasure of conducting a class on Marketing Tech Transfer at the KCA Best Practice Course on 9-10 March in St Kilda. The slides for this presentation can be downloaded here.
I began the class with asking “What is Marketing?” Once the class got over their shock of...

Marketing, Technology Marketing, Market research, market intelligence read more..
31.03.2016 Log: 31.03.2016: Writer: jwheway

So you think you’ve invented something – a new product or process? The first thing to do is hire a patent attorney to protect it, right?

Maybe not… There are many ways to safeguard your intellectual property (IP) and a patent may not be a realistic option or the smartest choice. Determining an IP strategy that best suits your invention, circumstances and business plan could be the key to long-term success.

Consider these sobering statistics from IP Australia:

... IP, Intellectual Property, patents, strategy read more..
26.02.2016 Log: 26.02.2016: Writer: Natalie


As a start-up or small business you don't always have the luxury of a large budget, a market research company or a team of marketing professionals to get your company in front of new customers. But there are some smart things you can do with the customers you have.


Do your research

If you want to attract more of your ideal type of customer and more business from your current customers, don’t be afraid to ask what your...

Market research, Marketing, sme, strategy, business growth read more..
25.02.2016 Log: 25.02.2016: Writer: jwheway

I read a brilliant article this month by my very talented friend Dr Darren Saunders on “What can men do to stem the exodus of women from science?”.  Many points in his article I found quite sobering, particularly that women comprise more than half of science PhD graduates and early career researchers but just 17% of senior academics in Australian...

Research, women in science, gender equity read more..
31.01.2016 Log: 31.01.2016: Writer: Administrator


When Silicon Valley’s first entrepreneurs started creating machines that would change how we live, they famously worked together.

Fuelled by government resources in the wake of World War II, and at the height of the space race, its engineers collaborated to solve problems they thought would help their country, rather than viewing each other as the competition. Research even suggests that it is the presence of existing successful start-ups and a culture of collaboration—not talent—that makes Silicon Valley such a good place to start a tech business today.

It is this...

collaboration, silicon value, networking, Medical Devices, Ausbiotech read more..
20.01.2016 Log: 20.01.2016: Writer: jwheway

It started with the idea of applying smartphone technology to the concept of a ‘tin shake’. Many of us are happy to wind down the car window and give a gold coin to a volunteer raising funds at the traffic lights. But do we actually engage with the organisation we’re donating to or understand what impact it will make? It’s only a dollar, it barely makes a dent in your wallet. But these types of fundraising activities can raise thousands of dollars in just one day...

social enterprise, start-ups, Business development, Funding, venture capital read more..
25.11.2015 Log: 25.11.2015: Writer: Athena

Over the last few months when we’ve spoken about how our team at gemaker works with potential new clients the question always comes up…

"How do you get the best out of your team when they don't all work in the same office?"

At gemaker, we take an extremely flexible approach to work. Our team work from home at the hours that best suit them so they can deliver gemaker projects with impact. For example – I work best after my morning...

gemaker, teamwork, worklife balance, flexible workforce, communication read more..

Capsule CRM